Welcome to this SEO Tutorial
Hello everyone and welcome to my first training session / SEO tutorial where I will give lots of SEO tips and advice on how to get a near perfect SEO score like I’ve achieved in the image above.
Up until now I’ve been letting my own website’s SEO performance slide because I’ve been too focussed on my client’s projects. But I finally decided to dig deep into my own website and see how far I could push it and to be honest I’ve surprised myself with the results. So I’ve decided to share some of these SEO tips that I’ve learned along the way to hopefully help you on your struggle to turn your business or personal website into a tool that works for you.
In this SEO tutorial I’ll be going through a lot, from the more basic elements to the more advanced. Everything from simple image alt tags, linking internally and externally to domains with good scores. This will help with getting your website URL out there.
Then on to the more advanced factors like file optimisation and page load speeds. Of course if you’re confused or need any help please get in touch by clicking here and I will be more that happy to give you some pointers. You can also browse through some of more recent work by visiting this link.
SEO Tips Resources
Below I will list some helpful links to the resources that I use regularly to optimise and audit the websites that I work on. I use WordPress to build my websites as I know how to use and configure it within an inch of its life. Most websites I see these days are also built using WordPress, but the SEO tips I talk about in this tutorial are relevant no matter what type of software you use. Some of the links below are subscription based and they’re the ones that I use because I know they work, but there are free alternatives out there.
Basic SEO Tips Checklist
Intermediate SEO Tips Checklist (Coming Soon)
Advanced SEO Tips Checklist (Coming Soon)
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It’s very important to optimise all of your images for SEO purposes. Devices today such as SLR cameras and even phones can take really large detailed photographs. The resolution of these photos can sometimes exceed the frame of a computer screen by up to 5 times. On top of this a professional photograph could be 50mb in size. In comparison the entire webpage you’re working on should be around 1-2mb if possible. So a photo this size can kill your page with slow load times.
To fix this it’s quite an easy process. You simply have to resize the image on your computer using the built in image preview. Normally the content width of a website will be around 1200px so make sure that is the maximum width of your photo.
Once that is done, run your photo through an online image optimisation website like in the image below. This will strip it down and remove all of the useless colours decreasing the size of the image. As you can see in the image I reduced an image by 64% by doing this quick process.
The next very important part of the process is to add alt tags to every single image that is displayed on the website. To do this you just have to go to where your images is saved. Once you click on the image to open the properties as in the image below, you can enter your alternative text in the designated box. It’s important that you place any keywords inside this text so Google can scan it. As an example, I have used the keyword SEO tutorial along with Logicode Web Design.
Register on Business Directories
Another great way to get your name out there is to register your business on well know business directories. This can help people find you better on Google as well as help your SEO score with the generation of back links. A couple of good places to start would be the likes of GoldenPages.ie, YourLocal.ie & Google My Business. Most of these types of sites are free to register and only take a few minutes to enter all of your details. Most importantly include your full web address as this is main reason for doing this so it links back to your own website.
Responsive Web Design
What is Responsive Web Design? This is basically when your website’s layout changes depending on the size of the screen it’s being viewed on. The main devices that people use to look at websites are desktops, laptops, tablets and mobile devices. In the last few years mobile devices have become a massive proportion of where your viewers will be viewing from. Because of this it is extremely important that you choose a mobile friendly design for your customer base to easily navigate.
Let’s take a traditional “fixed” website. When viewed on a desktop computer, for instance, the website might show three columns. But when you view that same layout on a smaller tablet, it might force you to scroll horizontally, something users don’t like. Or elements might be hidden from view or look distorted. The impact is also complicated by the fact that many tablets can be viewed either in portrait orientation or turned sideways for landscape view.
If a site uses responsive design, the tablet version might automatically adjust to display just two columns. That way, the content is readable and easy to navigate. On a smartphone, the content might appear as a single column, perhaps stacked vertically. Or possibly the user would have the ability to swipe over to view other columns. Images will resize instead of distorting the layout or getting cut off.
The point is: with responsive design, the website automatically adjusts based on the device the viewer sees it in.
For Search Engine Optimisation (SEO) purposes, this is also very important because Google will scan your site and give your site a score out of 100.